Beautiful White Horse
"Thank you for a whitening shampoo that works! The lather is thick and is easy to rinse out leaving a super white, bright body, mane and tail. So glad I purchased it!"
Couldn't load pickup availability
Use BioMane® Whitening Shampoo to wash and tone the hair - leaving it brighter, cleaner, and softer. Help neutralize brassy tones and restore the look of blonde, grey, white, or highlighted hair.
To view ingredients, click here

Overall rating: 4.4 / 5 from 20 reviews.
Review topics: [].
"Thank you for a whitening shampoo that works! The lather is thick and is easy to rinse out leaving a super white, bright body, mane and tail. So glad I purchased it!"
— Debbie D. (5/5)
"We have a grulla Shetland pony mare. This is the brightest her mane and tail have ever been and we’ve tried everything. Because her mane and tail have multi colors we haven’t been successful in the past. Very happy with this product. Her hair wasn’t completely dried when these pictures were taken."
— Joanne U. (5/5)
"Our Palomino always has a yellowed mane and tail. Tail is actually much worse! This shampoo visibly whitened and brightened in one application. Much better than other products used in the past. I really needed a second as his mane and tail were filthy (!) but was short on time. Would definitely recommend. I was concerned about stripping the hair of moisture and i remedied that with the application of a conditioning product. His mane and tail were beautiful!"
— Janine G. (5/5)
"I’ve always had a lot of beautiful gray horses but they often end up with brown or green spots with yellow manes. Ewww! I like the other popular whitener, but as soon as I saw yours come out I wanted to try it because I love your products. It arrived just as I was washing my 23 year old gray Arabian for an event. Wow, I was impressed! All the kids who came up to pet him commented they never knew a horse could be so soft. I even mentioned you in my Facebook post. Well done!"
— Bonnie D. (5/5)
"Washed my baby for the first time with the BioMane Whitening Shampoo. I have to say I have used several other shampoos on other horses and this product was better by far. I’ll let the photo do the talking."
— tracy o. (5/5)
"I love this with my palomino! She has a lot of white. The look i love in the show pen."
— Christi G. (5/5)
"I’ve only used it in her tail so far and have not noticed a difference in the color it seems like it’s like the other purple shampoos."
— Catherine H. (4/5)
"Very disappointing performance. Cowboy Magic’s product works much better. I would not recommend this product."
— Frances (2/5)
"This product was delivered damaged and half empty. That is not the reason for my disappointment, however. The product did not work any better than any other whitening products I’ve tried."
— Debra M. (3/5)
"If your horse has a white mane or tail then this is your magic wand. The longer is soaks, the better it works."
— Jeaniene J. (5/5)
Be the first to know about new collections and exclusive offers.